File List
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01.Welcome.72s.mp4 22.63 MB
02.What is search engine optimization (SEO).241s.mp4 22.52 MB
03.Reading search engine result pages.150s.mp4 17.31 MB
04.Setting SEO expectations.166s.mp4 17.96 MB
05.How SEO affects your business.159s.mp4 20.51 MB
06.Why you need a keyword-research plan.173s.mp4 13.28 MB
07.How to research keywords.210s.mp4 15.32 MB
08.Tools to help you analyze keywords.261s.mp4 9.87 MB
09.Understanding keyword attributes.302s.mp4 14.18 MB
10.Understanding keyword distribution.232s.mp4 12.38 MB
11.Ongoing keyword evaluation.133s.mp4 2.96 MB
12.Understanding content optimization.134s.mp4 13.79 MB
13.Optimizing site structure.227s.mp4 25.33 MB
14.Recognizing different types of content.161s.mp4 10.65 MB
15.Optimizing textual page elements.542s.mp4 24.81 MB
16.Optimizing nontext components of a webpage.245s.mp4 11.96 MB
17.Analyzing content quality.153s.mp4 10.17 MB
18.Exploring the benefits of user-generated content.162s.mp4 11.02 MB
19.Interpreting the code behind webpages.183s.mp4 10.33 MB
20.Understanding how search engines index content.155s.mp4 15.75 MB
21.Working with canonical URLs and redirects.180s.mp4 4.54 MB
22.Leveraging microformats.155s.mp4 15.06 MB
23.Working with server-side factors.237s.mp4 5.81 MB
24.Using Google Webmaster Tools.413s.mp4 17.19 MB
25.Using Bing Webmaster Tools.223s.mp4 9.83 MB
26.Overview of long-term content strategies.160s.mp4 14.57 MB
27.Planning a successful content strategy and avoiding common mistakes.225s.mp4 23.15 MB
28.Defining your audience, topics, angle, and style.281s.mp4 27.01 MB
29.Understanding different types of content.261s.mp4 26.09 MB
30.Getting ideas for content.238s.mp4 22.97 MB
31.Working with an editorial calendar.220s.mp4 7.57 MB
32.Promoting your content with social media.241s.mp4 30.47 MB
33.Measuring content performance.259s.mp4 26.94 MB
34.Understanding the importance of links.287s.mp4 25.79 MB
35.Building internal links.120s.mp4 14.68 MB
36.Building external links.253s.mp4 27 MB
37.Finding link-building opportunities.306s.mp4 11.95 MB
38.Executing a link-building strategy.133s.mp4 4.53 MB
39.Measuring SEO performance.259s.mp4 23.09 MB
40.Analyzing keywords.279s.mp4 13.8 MB
41.Analyzing links.281s.mp4 11.66 MB
42.Measuring the impact of social media.264s.mp4 11.65 MB
43.Understanding SEO and ecommerce.156s.mp4 3.67 MB
44.Working with semantic HTML for ecommerce.135s.mp4 11.12 MB
45.The technical components of ecommerce.183s.mp4 12.6 MB
46.Exploring ecommerce information architecture.158s.mp4 12.03 MB
47.Producing ecommerce content.154s.mp4 15.62 MB
48.Leveraging link building and social media for ecommerce.193s.mp4 20.41 MB
49.Understanding local search.181s.mp4 16.11 MB
50.Understanding Google My Business.171s.mp4 16.91 MB
51.Setting up and optimizing Google+ Local.266s.mp4 12.17 MB
52.Managing your citations.303s.mp4 12.63 MB
53.Getting more reviews for your business.218s.mp4 24.97 MB
54.Optimizing your website for local search.235s.mp4 30.74 MB
55.Understanding mobile SEO.115s.mp4 15.08 MB
56.Configuring your site for mobile.183s.mp4 19.51 MB
57.Optimizing your site for feature phones and smartphones.208s.mp4 19.72 MB
58.Developing mobile-friendly content.203s.mp4 22.53 MB
59.Determining your next steps.69s.mp4 10.42 MB
Info/01.Welcome.72s.info.json 6.3 KB
Info/02.What is search engine optimization (SEO).241s.info.json 6.36 KB
Info/03.Reading search engine result pages.150s.info.json 6.38 KB
Info/04.Setting SEO expectations.166s.info.json 6.42 KB
Info/05.How SEO affects your business.159s.info.json 6.31 KB
Info/06.Why you need a keyword-research plan.173s.info.json 6.41 KB
Info/07.How to research keywords.210s.info.json 6.38 KB
Info/08.Tools to help you analyze keywords.261s.info.json 6.5 KB
Info/09.Understanding keyword attributes.302s.info.json 6.46 KB
Info/10.Understanding keyword distribution.232s.info.json 6.48 KB
Info/11.Ongoing keyword evaluation.133s.info.json 6.5 KB
Info/12.Understanding content optimization.134s.info.json 6.43 KB
Info/13.Optimizing site structure.227s.info.json 6.43 KB
Info/14.Recognizing different types of content.161s.info.json 6.55 KB
Info/15.Optimizing textual page elements.542s.info.json 6.61 KB
Info/16.Optimizing nontext components of a webpage.245s.info.json 6.46 KB
Info/17.Analyzing content quality.153s.info.json 6.49 KB
Info/18.Exploring the benefits of user-generated content.162s.info.json 6.08 KB
Info/19.Interpreting the code behind webpages.183s.info.json 6.49 KB
Info/20.Understanding how search engines index content.155s.info.json 6.44 KB
Info/21.Working with canonical URLs and redirects.180s.info.json 6.45 KB
Info/22.Leveraging microformats.155s.info.json 6.35 KB
Info/23.Working with server-side factors.237s.info.json 6.43 KB
Info/24.Using Google Webmaster Tools.413s.info.json 6.35 KB
Info/25.Using Bing Webmaster Tools.223s.info.json 6.34 KB
Info/26.Overview of long-term content strategies.160s.info.json 6.42 KB
Info/27.Planning a successful content strategy and avoiding common mistakes.225s.info.json 6.47 KB
Info/28.Defining your audience, topics, angle, and style.281s.info.json 6.44 KB
Info/29.Understanding different types of content.261s.info.json 6.38 KB
Info/30.Getting ideas for content.238s.info.json 6.34 KB
Info/31.Working with an editorial calendar.220s.info.json 6.51 KB
Info/32.Promoting your content with social media.241s.info.json 6.41 KB
Info/33.Measuring content performance.259s.info.json 6.38 KB
Info/34.Understanding the importance of links.287s.info.json 6.38 KB
Info/35.Building internal links.120s.info.json 5.98 KB
Info/36.Building external links.253s.info.json 6.37 KB
Info/37.Finding link-building opportunities.306s.info.json 6.47 KB
Info/38.Executing a link-building strategy.133s.info.json 6.51 KB
Info/39.Measuring SEO performance.259s.info.json 6.37 KB
Info/40.Analyzing keywords.279s.info.json 6.4 KB
Info/41.Analyzing links.281s.info.json 6.4 KB
Info/42.Measuring the impact of social media.264s.info.json 6.47 KB
Info/43.Understanding SEO and ecommerce.156s.info.json 6.44 KB
Info/44.Working with semantic HTML for ecommerce.135s.info.json 6.36 KB
Info/45.The technical components of ecommerce.183s.info.json 6.42 KB
Info/46.Exploring ecommerce information architecture.158s.info.json 6.37 KB
Info/47.Producing ecommerce content.154s.info.json 6.32 KB
Info/48.Leveraging link building and social media for ecommerce.193s.info.json 6.39 KB
Info/49.Understanding local search.181s.info.json 6.31 KB
Info/50.Understanding Google My Business.171s.info.json 6.36 KB
Info/51.Setting up and optimizing Google+ Local.266s.info.json 6.46 KB
Info/52.Managing your citations.303s.info.json 6.47 KB
Info/53.Getting more reviews for your business.218s.info.json 6.36 KB
Info/54.Optimizing your website for local search.235s.info.json 6.41 KB
Info/55.Understanding mobile SEO.115s.info.json 6.32 KB
Info/56.Configuring your site for mobile.183s.info.json 6.34 KB
Info/57.Optimizing your site for feature phones and smartphones.208s.info.json 6.43 KB
Info/58.Developing mobile-friendly content.203s.info.json 6.36 KB
Info/59.Determining your next steps.69s.info.json 6.36 KB
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